We thought it was about time for an SPF refresh...so starting now, you’ll discover a new look, along with new reef-safe formulas.
One of our mottos here at Supergoop! has always been “test, learn, iterate.” So, in the spirit of iterating, we’re really excited to announce a whole new look in addition to new reef-safe formulas. We figured this may spark a few questions, so we thought we’d go ahead and answer them for you. Just keep reading to get the skinny. We've also included a visual cheat sheet for you!
Why did you change the packaging?
Here at Supergoop!, we’re constantly trying to figure out how we can make things better...from our product formulation down to our actual product packaging and design. We also thought it was time to look at everything from your view, to make it more unified and easier to navigate.
What did you change exactly about the packaging?
We added a bright pop of our sunny Supergoop! yellow to every bottle. Our SPF numbers are bigger and easier to spot and each product's benefits are clearly illustrated on the side of their cartons.
What has changed about the formulas?
We made each formula reef-safe by removing octinoxate. Our product development philosophy has always been that if any ingredient is even remotely controversial, we take it out.
Did retailers change packaging? Is it real or fake?
Yes, they did! Rest assured that it’s not fake, and if you have any questions about the new look of a particular product you purchased, then please email us at firstname.lastname@example.org.
Is the SPF in the ‘old’ packaging still OK/safe to use?
Yes, we still stand behind our current formulas. We’re always reformulating in order to stay ahead of the curve, and this is an example of us leaning into our motto of “test, learn, iterate.”
I just bought some of your product, can I exchange it for the new packaging?
We love that you love our new packaging, but we don't want to be wasteful for the environment's sake. As we've mentioned, this SPF makeover is an ongoing process, so we look forward to shipping the new look to you in your next order.
I just bought some of your product, can I exchange it for the new reef-safe formula without octinoxate?
We still stand behind our current formulas. We’re always reformulating in order to stay ahead of the curve, and this is an example of us leaning into our motto of “test, learn, iterate.” The current formulas that contain octinoxate are still considered safe and effective.
What is octinoxate and why are you removing it?
Octinoxate is a chemical SPF that’s been on our radar for a while now as one that can harm the coral reefs. And since our ingredients philosophy has always been to remove anything that’s even remotely controversial, we’ve been working on taking it out for a long time. The caveat is that this type of reformulation always takes a long time and a lot of SPF magic––after all, we want to ensure that we’re delivering the same amazing texture and the same level of efficacy!
When will I receive new packaging with my order?
These types of SPF makeovers take quite a bit of time - so some formulas are still in the works - but whatever you see on our website is what you will get!
What formulas have changed?
As of 12/27/19, the following formulas will have undergone an SPF refresh: Everyday Sunscreen, Unseen, Defense Refresh, Sunscreen Oil, Antioxidant Mist, 100% Mineral Mist and Hand Cream.
Will the formula feel different?
No. The reason this transition has taken awhile is because we wanted to ensure we are still delivering the same amazing texture and same level of efficacy that you love!
Is the new packaging more sustainable than it was before?
All of our new SPF cartons are fully recyclable. The bottles themselves are fairly similar than before in terms of sustainability - some things can be recycled, but others can’t. As we’ve mentioned, there are a lot of nuances when it comes to making environmentally-friendly SPF since sunscreen actives need to be stabilized and packaged in certain ways to remain safe and effective, but we’re always working on creative solutions so that we can be as green as possible.
Are reef-safe chemical formulas OK to use?
Clean chemical sunscreens are absolutely safe to use and we recommend that you do give them a try, especially if you have a deeper skin tone or if you’re participating in outdoor activities that require your pores to sweat (like running or going to the beach). These specific formulas allow for completely clear, weightless textures and they also let your pores breathe and sweat. As always, we’re committed to creating both clean chemical and 100% mineral SPF that is clean, effective and feel-good, because we’re all about giving you options so that you can pick which SPF works best for your skin tone, skin type and activity.